We know that the fashion and especially the jewellery industry looks and feels non-transparent. We also know that many of you (and sometimes us) have used pricing as a benchmark of quality, when in reality, much is overpriced for various reasons.
Our pricing is very straightforward. It is related to the cost of product. There are two things that drive up product cost in jewellery: the weight of the metal (and/or stone) - the more you use, the more expensive it is - and the complexity of the design. Intricate details require complex casts to be made. Fixtures and fittings - if something has stones - need setting to stay in place, which requires use of our artisans' skill and time. The more elaborate the fastener, the more it costs. The simpler the design, the cheaper it is. The more complex the design, the more it costs.
Our products are made with all kinds of precious material used for base and for plating (to help the item last longer).
Because we cut out the middle man and sell direct to you, not holding inventory or paying showroom leases, we can offer you a price that is more than half of what you would pay if you were buying the same piece from a retailer or a traditional jewellery brand.
Because jewellery with taste, personality, bling and quality should be affordable.
For More Information about how we do pricing please read this